We sat down and asked Brandon Jenkins, COO and co-founder of real-estate crowdfunding Fundrise.com to share with our readers some of the history and developments within Fundrise.com.
Hi Brandon, thanks for taking the time to share your thoughts with us.
CrowdTrader: Can you tell us about how Fundrise began and how you joined the team?
Brandon: The idea behind Fundrise came out of the personal experience of the founders as real estate developers in Washington, DC who recognized an opportunity to open up the world of real estate investing to a broader audience.
I joined when we were still doing our own real estate development projects – when Fundrise was just an idea starting to emerge.
CT: Fundrise has a bunch of unique features which is why I personally love the site, but how would you differentiate Fundrise from the other platforms out there?
BJ: First and foremost quality. We only work with the best quality real estate companies and search through hundreds of deals a week selecting only the top 1% to actually offer as investments.
Second, we focus on providing unmatched customer experience by creating a one-of-a-kind platform. Our technology is 100% designed and built in house…from scratch, so that the experience of investing on the platform is as straightforward and enjoyable as possible.
CT: The huge amounts of VC funding your company has raised is well known, where are you focusing most of this spending?
BJ: We are very diligent about how we spend. We want to know that we are getting a great return on our investment, so we focus our resources on creating the best products with the greatest long-term value.
CT: Since you are also in charge of product development, can you share with us any cutting edge product roll outs or features we can expect to see on Fundrise.com in the near future?
BJ: I can’t give away any specifics but we are working on a few big things that will be complete game changers for the crowdfunding industry…as big as the first day we launched.
CT: Do you have any plans to start issuing offers under Regulation A+ for non-accredited investors?
BJ: Our core business has always been and will be to provide the best quality investments to everyone – whether that is through Reg A+ or other offering structures we are constantly working to deliver on that goal.
CT: Fundrise.com is pioneering the prefunding model which definitely helps protect investors, but doesn’t this have a negative impact on the number of deals you can bring to market as well as the overall returns that investors will receive?
BJ: No, we are big believers in “putting your money where your mouth is” and prefunding every deal is evidence of the level of quality for each investment we offer. It also allows our investors to earn better returns because we are able to negotiate the best terms possible by having certainty of
Platforms operating under a “best-efforts” model have inherent uncertainty which puts them at a disadvantage when negotiating terms and this is passed along to their investors in the form of lower quality deals and a poorer risk adjusted return.
Refusing to lower our quality standards may result in us doing less deals in the short term, but we believe that our investors will benefit over the long run…and we are long-term in our thinking.
CT: Fundrise.com recently launched an income and growth portfolio which packages together a number of assets, this is starting to resemble a REIT how is this different?
BJ: It’s similar in that investors are able to diversify across multiple assets and we like that. Diversification is critical when it comes to smart investing.
It’s different in that investors get more transparency into what they are investing in and have much lower fees. Lower fees means better returns for investors.
CT: Currently Fundrise is only offering the two portfolio options for investment does this represent a fundamental change in your offering strategy? Will we still be seeing single offerings listed on Fundrise for investments?
BJ: We continue to develop ways for our investors to diversify across more deals at lower minimums – diversification leads to better performance and is something we have seen our investors consistently ask for.
CT: Where do you see the real estate crowdfunding industry in general in the next three years and Fundrise in particular?
BJ: One of our favorite quotes at Fundrise is from Bill Gates, who said “Most people overestimate what they can do in one year, and underestimate what they can do in ten” – crowdfunding is still in its earliest stage. Only in the last year have we truly started to compete and beat out traditional
institutional capital players to get deals done.
Over the long term, technology will disrupt the financial industry just like it did with book stores, travel agents, and taxi cabs – it’s simply more efficient to raise capital online with fewer middlemen each trying to get a cut of the action.
In the near term, you will start to see consolidation. The advent of crowdfunding has not gotten rid of normal business cycles and only when the downturn comes will you find out who was doing things right and who’s out of business.
CT: From a sponsor’s perspective, why should they choose Fundrise to raise capital?
BJ: The best real estate companies want to work with the best partners, ones that have a real depth of track record and experience in the real estate industry. They also want to get the best terms possible.
Because of the unique way in which we raise capital we can provide real estate companies with both the speed and efficiency of private funds and a cost of capital similar to the public markets –in short they work with us because we can provide them with the best deal.
Thanks Brandon, we will keep an eye out for new developments from Fundrise.com as I am sure the entire industry will too : )
Brandon is the Chief Operating Officer of Fundrise, the country’s first online platform for real estate investment. Brandon works with the design and technical teams to set the strategic direction for the software platform. Before joining Fundrise, Brandon worked as an investment broker and advisor at Marcus & Millichap, the largest real estate investment brokerage firm in the country. Prior to his time in brokerage, he worked for Westfield Shopping Centers in the Regional Development Office.