CircleUp helps consumer entrepreneurs and investors do what they do, better. For years, we saw passionate consumer entrepreneurs struggle to find the support they need to grow their brand—to hire more employees, produce more product, and share their dream with more consumers. Consumer companies were often forced to reach out to friends and family—a long and often awkward process. At the same time, we saw investors that were passionate about these innovative consumer product and retail companies, but didn’t know how to get in touch with the entrepreneurs. We created CircleUp to make this process more efficient.